Embedded Files
Duration
Duration
12 March - 12 April 2021
Short Project for learning in Coursera
Role
Role
User Research (Interview, Survey)
UI/UX Design
Visual and Interaction Design
Tools
Tools
Figma, Adobe XD
Illustrator
Photoshop
FoodNutri:
FoodNutri:
FoodNutri is a local food delivery service that focuses on proper nutrition. Based in the suburbs of Bangkok, the company aims to provide safe and high-quality food that caters to the health needs of customers. Their target audience is busy commuters and workers who prioritize health despite their busy schedules. They offer a wide range of options at competitive prices, allowing customers to make informed choices.
Problem:
Problem:
The target customers of FoodNutri are primarily located in the metropolitan areas of Bangkok. They are busy individuals who lack the time to prepare healthy meals and prioritize their health. FoodNutri addresses this need by delivering nutritious food options to their doorsteps.
Goal:
Goal:
The goal of the project is to provide users with access to the appropriate nutrition that meets their individual needs.
Empathize
Empathize
Persona
Persona
Park Carter
Park Carter
Age: 40
Education: Medical School
Hometown: Bangkok
Family: Living with his wife and daughter
Occupation: Doctor
"I want to be healthy and have a healthy lifestyle. I work irregular time. Difficult to find healthy food."
"I want to be healthy and have a healthy lifestyle. I work irregular time. Difficult to find healthy food."
Goals:
Goals:
To ensure work-life balance.
To be good and efficient work.
Frustrations:
Frustrations:
There is not enough sleep and the task remains urgent.
Parker's a doctor from a hospital. He works irregular time. He often has trouble finding healthy food. This is excellent if he was given a healthy food delivery service.
Parker's a doctor from a hospital. He works irregular time. He often has trouble finding healthy food. This is excellent if he was given a healthy food delivery service.
Sofia Scarlette
Sofia Scarlette
Age: 32
Education: B.SC. Sport Science
Hometown: Bangkok
Family: Living with her mother and 2 cats
Occupation: Trainer
"I'm a healthier person. I'm busy, so I always order food delivery, but I don't know nutrition."
"I'm a healthier person. I'm busy, so I always order food delivery, but I don't know nutrition."
Goals:
Goals:
To be a good health
Travel with Mother in Fuji, Japan
Frustrations:
Frustrations:
I'm having trouble finding the right food.
Food delivery usually does not specify nutrition.
Sofia is a trainer. She's busy, so she always orders delivery food, but she doesn't know nutrition. It would be great if the food delivery identified nutrition.
Sofia is a trainer. She's busy, so she always orders delivery food, but she doesn't know nutrition. It would be great if the food delivery identified nutrition.
User Story
User Story
Parker Carter
As a doctor, I want healthy food, so I can keep working and healthy.
Sofia Scarlett
As a trainer, I want to know nutrition from food delivery, so I get to choose the right food for myself.
User Journey
User Journey
Define
Define
Problem Statement
Problem Statement
Parker Carter
Parker is a doctor who needs to easily find healthy food. Because I work irregular hours.
Sofia Scarlett
Sofia is a trainer who needs choose food according to nutrition. Because She couldn't find food delivery, indicated nutrition.
Ideate
Ideate
Competitive Auditor
Competitive Auditor
CalTracker
Background: CalTracker is a tool to help you to track how many calories you eat and burn per day.
It will help you to control your weight.
Feature:
Search by food name, food category, calories amount
Record calories intake/outtake
Calories intake/outtake report (daily, weekly,monthly)
Set Calories goal of your own
BMI,BMR,TDEE calculator
Competitor type: direct
App visual layout: Simple and easy to navigate
Health Calculator: Set BMI and set target by calories remaining with BMR or TDEE
Search Engine: It can search by calories. It suggests by shop, restaurant, supermarket and type food.
Food type: Local food (Thai)
Delivery System: No delivery
Payment subscription: THB 299/ Lifetime for add your recipe, calculate target, Google fir, Ad-Free, report diet and fitness plan
Platform: Android
Language: Thai only
BetterMe
Background: The BetterMe app provides you with:
Workout Programs: personalized sets of exercises and nutrition to help you get in shape faster
All-new meal plans: dishes picked according to your preferences, and are easy to make thanks to video recipes
Calorie Tracker: know exactly how much you consume a day and monitor your macros all with an intuitive design
Water tracker and step counter to make sure that you're reaching your daily goals
BetterMe offers varied workouts, easy-to-follow meal plans, and useful tips for everyone!
There is no need to go to the gym; over 1,500 of our workouts can be done at home - with our vast library of exercises, everyone will find something to float their boat. Get ready to meet your new favorite way to get in shape fast!
Getting in shape has a lot to do with nutrition, and we've carefully hand-picked hundreds of recipes for every taste, cooking time, and budget. Quickly find your new favorite keto breakfast, vegan snack, low-calorie dinner and much more.
The shopping list feature is super handy: you don't need to write down all the required ingredients, you can now tap on the recipe and instantly add all the ingredients to your shopping list.
Competitor type: indirect
App visual layout: Clean and smart, easy to navigate
Health Calculator: Set by target by smart plan suggest. Focus on exercise rather than healthy food.
Search Engine: It cannot search by calories. It suggests by food type such as today's plan, most recent, most liked, high protein and most simple
Food type: Western food
Delivery System: No delivery
Payment subscription: THB 3,625/ Lifetime for setting Google fit track,
Platform: Android/ iOS
Language: Eng/Thai or international language
MyFitnessPal
Background: MyFitnessPal gives you access to the biggest food database available—over 14 million foods, including global cuisine and restaurant items—making it easy to log everything you eat!
And with an engaged online community 200 million members strong, you’ll find endless inspiration and advice as you strive to lose weight, get fit, or keep your nutrition & calories on track.
This is the app for you if you want to learn more about yourself and your habits … feel empowered to make smarter choices every day … find motivation & support throughout your entire journey ... and conquer all your goals.
Competitor type: indirect
App visual layout: Simple and easy to navigate
Health Calculator: Set target by calories remaining
Search Engine: It cannot search by calories. It suggests by food type such as immune support, pantry, staple, pre-workout, post-workout, high protein, low carb, vegetarian, dinner, breakfast under 500 calories, low sodium, under 300 calories, glunten-free and lunch
Food type: Western food
Delivery System: No delivery
Payment subscription: THB136.75/month for Meal Plans and Recipes, Personalized Goals and Ad-Free
Platform: Android/ iOS
Language: Eng/Thai or international language
Competitive Audit Report
Competitive Audit Report
FoodNutri is a food delivery service that provides customers with healthy, locally sourced food options. One of its main advantages over direct competitor Caltrack is its ability to calculate customers' BMI, BMR, and TDEE to assist them in selecting the right food. FoodNutri also offers delivery services, which Caltrack does not.
FoodNutri differentiates itself from indirect competitors like BetterMe and MyFitnessPal, which primarily focus on weight loss through exercise rather than diet. FoodNutri does not have a weight loss plan, but instead offers a wide variety of food options that are tailored to customers' individual nutritional needs. FoodNutri is an alternative for those who want a healthy diet that is tailored to their specific nutritional requirements. It is available in both Thai and English and can be accessed through iOS and Android platforms.
Crazy Eight and How Might We
Crazy Eight and How Might We
How to make FoodNutri easy to reach your target audience more than competitors?
Set up health profile and calculate BMI, BMR and TDEE.
Set target by calories remaining.
FoodNutri Suggest food for user.
User can search through calorie/ meal, shop & restaurant, supermarket nearby user.
User selects food and favorite food in order.
User selects time to delivery.
User pays online payment.
User receives food.
Goal Statement
Goal Statement
FoodNutri aims to provide customers with healthy and nutritious local food options that promote proper nutrition. We believe that by providing our users with the right nutrition, they will have the energy and strength to work and lead a healthy lifestyle.
To gauge the effectiveness of our service, we will analyze customer attendance data. This will allow us to determine the impact that our food delivery service is having on our customers' overall health and well-being.
Prototype
Prototype
Storyboard Big Picture
Storyboard Big Picture
Storyboard Close-up
Storyboard Close-up
User Flow
User Flow
Information Architecture
Information Architecture
Wireframe
Wireframe
low-fidelity
low-fidelity
high-fidelity
high-fidelity
Test
Test
Note Taking
Note Taking
Affinity Diagram
Affinity Diagram
Identify Theme
Identify Theme
1. It was observed that 3 out of 5 participants had trouble finding the plus icon to add cart. This means that the plus icon is difficult to find for most users.
2. It was observed that 4 out of 5 participants had trouble the navigation menu. This means that for most users don’t understand to interaction menu.
3. It was observed that 3 out of 5 participants had a hard time knowing what to do first order. This means that for most users, it’s not immediately clear process how to order.
Insight
Insight
1. Based on the theme that: most users don’t find plus icon, an insight is: users need new clearly icon position (P0)
2. Based on the theme that: the navigation menu is difficult to use for almost all users, an insight is: users need navigation menu’s not complicated and easy to use. (P0)
3. Based on the theme that: most user take a long time for order an insight is: users need user guide for order. (P1)
Usability Testing
Usability Testing
Through conducting interviews with target users, I was able to identify key pain points and inform actionable steps for improvement. My initial assumptions were challenged and refined as I gained a deeper understanding of users' experiences through real perspectives. Some of the most crucial issues identified include:
Difficulty using the app for users with limited nutrition knowledge
Difficulty finding and ordering desired items
The need for options to accommodate dietary needs and restrictions
A desire for increased engagement and excitement about the FoodNutri brand on the app and website.
Final
Final
Mock-up
Mock-up
Prototype
Page updated
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